Description

Best Practices - Social Media Marketing
EVERYONE WELCOME
Does your business use social media for marketing? Is social media generating the desired results? This workshop will help you develop a winning social media strategy by leveraging business pages and social advertising. We will discuss how to identify the most beneficial social channels for your business, the process for developing a social media plan, and methods for measuring progress & results. Additionally, we will learn how to use social advertising to build brand awareness, encourage engagement, and generate conversions for your product or service.
 
Brandon Lyon is the President of City Segment, a digital marketing agency specializing in social advertising, and Founder of Community Collective, a business networking organization. He is a resourceful marketing expert with accomplishments spanning media & entertainment, professional sports, consumer markets, and business-to-business industries. As an alumnus of Benedictine University, Brandon holds a Bachelor's Degree in the Science of Business and a Master of Business Administration with a concentration in digital analytics. His passions embrace consumer behavior and digital insights to offer a unique combination of logical and data-driven solutions.