The holidays are a crucial time for businesses, and a successful holiday shop local campaign can make all the difference. Shop local campaigns benefit the community by strengthening the local economy and fostering community goodwill. Here's how to make your holiday shop local campaign a success according to the Aurora Regional Chamber of Commerce.
Fostering Community Goodwill During the Holidays
The holidays are a great time for businesses to foster community goodwill. Northwest Bank notes that there are plenty of ideas out there, but one of the most effective is through charitable giving. Many businesses choose to donate a percentage of their sales to local charities during the holidays. Others may hold food drives or toy drives in their stores. Whatever you do, make sure that your business is giving back to the community in some way during the holiday season.
Launching a Holiday Shop Local Campaign
Starting a shop local campaign is easier than you might think. All you need is a group of committed businesses and a shared goal of promoting shopping locally during the holidays. Once you have that, you can start planning your campaign.
There are a few key things to keep in mind when launching a shop local campaign. First, you need to create catchy and attention-grabbing promotional materials. In addition to TV or radio ads, this could include things like posters, social media posts, and flyers. As with other year-round advertising, getting the word out about your campaign is best done with PDFs, which are versatile to use and convenient for your target audience to view, as they can be accessed from virtually any device. Updating the document is easy, such as when you want to separate pages. This is easily done using a free PDF splitter.
You'll also want to make sure that your campaign is well-organized and that everyone knows their role. Finally, don't forget to set aside some money to fund your campaign—you'll need it for things like promotional materials, co-marketing efforts, and events.
Supporting Other Businesses Through Joint Marketing and Co-Hosting Events
Fundbox points out that one of the best ways for businesses to support each other during the holidays is through joint marketing and co-hosting events. By working together, businesses can pool their resources and create more impactful marketing materials and events. This collaboration will not only help individual businesses succeed—it will also help strengthen the local economy as a whole.
Promoting Your Shop Local Campaign
There are many ways for businesses to promote a holiday shop local campaign. One of the most effective ways is through co-marketing efforts with other businesses in the community. This could involve joint social media posts, shared flyers or posters, or even co-hosting events. Another great way to promote your campaign is through incentives—offer discounts or special deals to customers who shop with you during the holidays. And finally, don't forget the power of word-of-mouth marketing—encourage your employees and customers to spread the word about your campaign.
Incentivizing Local Shopping During the Holidays
One of the best ways to incentivize shopping locally during the holidays is through special deals and discounts. Offer 10% off purchases made with cash or 20% off purchases made with store credit. You could also offer free gift wrapping for purchases made at your store. Whatever you do, make sure that your incentives are attractive enough to get people shopping at your store instead of at big box stores or online retailers.
The holidays are an important time for businesses, and a successful holiday shop local campaign can make all the difference. Shop local campaigns benefit communities by strengthening the local economy and fostering community goodwill. By following these tips, you can launch a successful holiday shop local campaign that will bring benefits to your business and your community alike.
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